Tried everything to retain your application users, but still, there is no improvement in the retention rate of your customers?

A usable application is one that keeps customers coming back. If users struggle to easily use an application or find it frustrating, they are more likely to abandon it and seek alternatives.

With over a decade of experience in the field, Mallow has been dedicated to the success of businesses by providing custom software development services. We specialise in creating applications that excel in usability and encompass all crucial aspects necessary for growth.

After going through this article, you will be able to have a clear idea of what simple base metrics to track, how to track them, and how to assess the usability of your application.

Why it’s critical to assess the usability of your application

Assessing the usability of an application is crucial for ensuring user satisfaction, efficiency, error reduction, customer retention, and gaining a competitive advantage.

A usable application meets the needs of its users and provides an efficient, error-free experience. By assessing usability, developers can identify areas where the application falls short and make improvements to optimise its performance. A well-designed application reduces the likelihood of user errors and keeps customers coming back.

In today’s market, usability is a key factor in determining the success of an application and assessing and improving it can give a competitive advantage over other less usable applications. Overall, assessing usability is essential for creating a successful application that meets the needs of its users and stays ahead of the competition.

Wondering how an application’s usability can turn it more compelling? Check out our blog on the impact of usability.

What key factors should I keep in mind while assessing my application’s usability?

1. Learnability

Learnability refers to how easily and quickly users can understand and navigate the application, especially when encountering it for the first time. A highly learnable application minimises the learning curve for users, allowing them to quickly grasp its features and functionalities.

To assess learnability, one can examine factors such as the intuitiveness of the user interface, the clarity of instructions or tooltips, the availability of helpful documentation or tutorials, and the ease of performing common tasks. Learnability provides a user-friendly experience, enabling users to quickly become proficient and productive.

2. Efficiency

An efficient application optimises workflows and minimises unnecessary steps or actions, allowing users to achieve their goals swiftly. This can include factors such as the responsiveness of the user interface, the speed of data processing, the availability of keyboard shortcuts or automation features, and the efficiency of search and navigation functionalities. Considering efficiency, you can enhance the overall user experience and ensure that users complete their tasks quickly and effortlessly, leading to improved productivity and satisfaction.

The complete article was originally published at How do I evaluate the usability of my application?